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Authentic brands
Pierre Jean Larraqué’s method:
being close to the soil and attentive to consumers
Pierre-Jean Larraqué develops brands with renowned vineyards and concepts like the 3L Bag In Box and “Ready to drink” wines that satisfy consumer expectations.
Discover all the creations signed Pierre Jean Larraqué.
“La vie de Château”,
Our Bag in Box range
Launched in 2011, this range proposes Bordeaux wines in packaging that has been hailed by consumers. The “La vie de château” 3L Bag in Box format remains true to Pierre Jean Larraqué’s values: wines produced by devoted winegrowers and packaged in BIBs at the châteaux, naturally!
While this packaging was developed to satisfy the expectations of consumers by preserving the wine for up to 2 months, its characteristics are nevertheless top of the range: a transparent plastic (not aluminium) bag, Vitop tap, printed cardboard with UV varnish.
The “Ready to drink”
wines
“In order to develop its full character, a wine must take time to forge its personality.”
A wine does not reveal all its finesse and nobility until after a precious ageing period. However, not all consumers have the means to store and age a wine. Many are therefore looking for wines that can be consumed immediately.
In response to this demand, Pierre Jean Larraqué created the “Ready to drink” range of wines: a selection of products from Bordeaux winegrowers presented at optimal maturity (vintages more than 5 years old) in order to deliver their full potential.